Khensani Mathebula, Laura Devine Immigration & Floor Bergshoeff, TABS Inc., on the reality of expanding business to the U.S.

► How to successfully expand your business to the U.S.? / What does it take to enter the U.S. market as a European founder successfully?

In the new episode of The Dev is in the Details, our two guests, Khensani Mathebula from Laura Devine Immigration and Floor Bergshoeff from TABS Inc., share their expertise on the U.S. expansion process and highlight what leaders often underestimate during it.

We discuss the differences between the European and American markets: approaches to business models, taxes, and hiring. We also explain the immigration process and the complexities of the visa system. Although expanding into the U.S. may seem easy and fast, the reality can be much more complicated if not started early and properly.

Khensani shares her broad, in-depth knowledge of the U.S. immigration system and pinpoints key aspects founders need to understand before starting a business. Floor leverages her expertise to explain the operational aspects of setting up a business in the U.S. market or expanding from Europe.

► Our guests

Khensani Mathebula is a U.S. Immigration Attorney at Laura Devine Immigration, helping companies and individuals navigate the complexity of the visa and immigration process. Khensani brings a highly specialised expertise to the table and a deep understanding of the legal entanglements, risks, and effective visa strategies for specific cases.

Floor Bergshoeff is the Head of Business Development and Relations at TABS Inc., supporting Europe-based businesses in entering the U.S. market with confidence and providing support across HR, tax compliance, hiring, and more. Floor showcases a broad understanding of both markets and the business side of running a company.