Episode 03
Dirk Aarts from 24/7Communication on company culture, impact on business, and driving change
► What’s the ROI in company culture?
In a world where company culture and thoughtful leadership are often buzzwords, meet a true practitioner: Dirk Aarts, the founder and CEO of 24/7 Communication, Poland’s leading independent PR firm, for over 20 years. Join us on an insightful voyage through the challenges and triumphs of steering a company through cultural shifts, from the humble beginnings of a “solopreneur” to a thriving team of 80+ members. Discover actionable insights that you can apply to your own professional journey as we unravel the secrets behind 24/7’s unique approach to building a workplace where values translate into actions, and growth is not just a goal but a reality.
► Our guest
Dirk Aarts: https://www.linkedin.com/in/dirkaarts/
CEO and Founding Partner at 24/7 Communication.
Timeline & show notes
00:00:00 | The importance of company culture
00:06:40 | Hiring with culture fit
00:09:33 | Business growth powered by company culture
00:11:00 | Company culture and values evolution
00:19:00 | How to create company culture?
00:22:00 | Company culture with a diverse team
00:24:10 | Company culture in the new reality
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